Watson en passe de révolutionner le secteur de la santé et la gastronomie !

Le célèbre moteur d’intelligence artificielle WATSON d’IBM ayant battu Ken Jennings au Jeopardy est en passe de révolutionner de nombreux secteurs dont celui de la santé et peut-être même celui de la gastronomie en ré-inventant les associations de saveurs … Deux articles, deux expériences avec WATSON donnant un aperçu du champs des possibles.

IBM’s Watson to analyze data from HealthKit & Medtronic implanted devices

IBM has announced the launch of Watson Health with early partners Apple, Johnson & Johnson, and Medtronic feeding data into this advanced analytics platform, paving the way for analysis of this data on an incredible scale. […]

Cooking with Watson: Turkish Bruschetta with carrot pearls

Let’s get a couple of things straight: Watson, the IBM supercomputer famous for spanking Ken Jennings on Jeopardy, did not really write these recipes in the purest sense of the word. Rather, IBM trained it by feeding it a giant database of recipes, studies on what flavors and smells people find pleasant and information on the chemical compounds found inside ingredients. […]

A brief history of User eXperience by Ali Rushdan Tariq

Think about the last time you ate at a restaurant. What cuisine did it serve?

What made you to choose that particular restaurant? What was your first impression as you walked in? Were you asked to wait till you were ushered to an available seat? How was the menu arranged? Did food come quickly enough? How did it taste? How was the customer service? Did your squaring up go smoothly? Would you go back again?

Your answers to these questions, including all the emotional highs and lows, encompass the restaurant’s user experience (UX).

However, when people use the term UX, they’re usually referring to one’s experience with a digital or technological product or service. The implication is that the user’s experience has been designed and is, at least potentially, further designable.

Today, UX has grown into an important design discipline that continues to grow and evolve. And while it’s fairly new, its multidisciplinary history can be traced all the way back to the Renaissance—if not earlier.

To think about where the much debated-practice of user experience design will take us next, it’ll help to take a look back at some of the key events in its meandering evolution. […]

Les limitations du big data

7 Limitations Of Big Data In Marketing Analytics I Par Kohki Yamaguchi

Editor’s Note: Kohki Yamaguchi heads up the product marketing efforts at Origami Logic. He is a regular columnist for Marketing Land and this article first appeared on Marketing Land in February 2015.

As everyone knows, “big data” is all the rage in digital marketing nowadays. Marketing organizations across the globe are trying to find ways to collect and analyze user-level or touchpoint-level data in order to uncover insights about how marketing activity affects consumer purchase decisions and drives loyalty.

In fact, the buzz around big data in marketing has risen to the point where one could easily get the illusion that utilizing user-level data is synonymous with modern marketing.

This is far from the truth. Case in point, Gartner’s hype cycle as of last August placed “big data” for digital marketing near the apex of inflated expectations, about to descend into the trough of disillusionment.

It is important for marketers and marketing analysts to understand that user-level data is not the end-all be-all of marketing: as with any type of data, it is suitable for some applications and analyses but unsuitable for others.

Following is a list describing some of the limitations of user-level data and the implications for marketing analytics. […]

6 myths about data driven I Par UX Magazine

There is a lot of buzz about data-driven design, but very little agreement about what data-driven design really means. Even deciding how to define data is difficult for teams with spotty access to data within their organizations, uneven understanding, and little shared language. For any site or app, it’s standard practice to have analytics, A/B tests, surveys, intercepts, benchmarks, scores of usability tests, ethnographic studies, and interviews. So what counts as data? And more importantly, what will inform design in a meaningful way?

In trying to understand what data-driven design is, we can start with what data-driven design is not. Then maybe we can work toward how data might actually help make user experience better. […]

Le SMS un outil marketing qui fait de la résistance

De MyMarketingMobile.fr – Février 2015


Le SMS, utilisé à bon escient, continue de constituer un formidable outil de marketing mobile permettant de fidéliser les clients d’une marque. Comme tout média “intrusif”, son usage doit être limité. Dans le cas du SMS, les informations “servicielles” (par exemple alertes découvert pour les banques, quai de départ dans les transports, départ ou arrivée d’un colis …) semblent offrir un bon niveau de valeur ajoutée.

Ce média peut être complété par un plan de contact push notification (personnalisé) / email (adapté au format mobile) pour maximiser la puissance d’un plan d’engagement.

Lire l’article […]

App Marketing: What Channels Will Be Most Effective in 2015?

Par l’App Developper Magazine – Février 2015
Selon le magazine les leviers les plus efficaces en 2015 seront :
  • Les Facebook Mobile App Install Ads
  • Les YouTube Video Ads
  • Les Twitter Ads
  • Les Ad Networks ou les régies publicitaires
  • Et bien sûr l’app store Optimization (ASO) ou l’optimisation du référencement sur les stores d’applications
Bien entendu le premier pré-requis avant même d’activer des leviers d’acquisition gratuits ou payants consiste à imaginer une expérience utilisateur répondant de la façon la plus efficace et agréable possible à un besoin utilisateur. Le bouche à oreille sera sans doute le meilleur vecteur de promotion de votre application.
Les marques ont également la capacité à faire appel à leurs points de contacts divers et variés : emailings ciblés (en RWD) , call center, contacts et affichage en points de vente, packagings, sites web, etc.

L’intégralité de l’article se trouve ici :

Lire l’article complet […]